• Concentration on heating, plumbing, bathrooms and building
  materials markets
   › Over 25 years writing or editing for this marketplace
   › Mainly domestic/residential sector, some commerical sector experience
   › Includes looking at key issues such as water saving, energy saving,
     safety, renewables, water treatment

• Press release and feature writing/magazine and newsletter design
  & layout
   › General news and new product releases – however big or small the story,
     it can be turned into a short, snappy release or something more informative
     to get your message across
   › Press Office facility – can respond to requests from magazine editors for
     copy and/or photography for specific features/sections; will keep and
     maintain a library of releases and photography
   › Longer features to dovetail into magazine feature schedules, or one-off
     articles and comments to show your company is a ‘voice within its

   › In-house magazines and newsletters – planned, written, designed and
     proofed ready for printing

• Planning and deadline experience
 › Will create an annual calendar of features and editorial opportunities
     for key magazines and ‘B’ list titles plus
   › Individual magazine schedules listing copy dates – aim to never
     miss a deadline
   › Regular monitoring to check copy dates in advance

• Wide and close editor networks/regular contact
   › Strong relationships with key editors in this marketplace (advantage
     of being an ex-editor)
   › Full list of editorial staff plus contact details – regularly updated
   › Subscribe to Editors Media Directory for the latest new data on trade
     and professional magazine titles, consumer and leisure titles, national
     & regional newspapers, news agencies, radio and television programmes
   › Regular visits and/or telephone contact with key editors

• Relationships with trade and professional bodies
   › Longstanding association with the Chartered Institute of Plumbing
     & Heating Engineering (back to 1981); worked with them on a number
     of key projects; attended more annual conferences than I dare admit;
     orgainised the 2007 Annual Conference; a founder member of the Women
     in Plumbing & Heating Group, plus held the position of Chair for two years;
     helped organise the WIPHG annual conference three years running, plus
     chaired the event twice; Companion Member of CIPHE
   › Sat on a Marketing Steering Committee and a Training Steering Committee
     for the Association of Plumbing & Heating Contractors (late 90s/early 2000)
   › Worked closely with BEAMAEnergy on TACMA, TMVA columns within
     HPM and HVP – then instigated larger section with HVP which is still running
   › Instigated HHIC column within HVP
   › Worked closely with OFTEC when editing Oil Heating News
   › Also regular dealings with the BMF, BMA, WMA, SBGI, SummitSkills, etc

Small event and conference planning
   › Planned CIPHE 2007 Annual Conference, plus the annual Women in
     Plumbing & Heating Group conference day
   › Produced conference booking form, conference programme etc.
   › Product launches – booking venue, invites, badges, producing full
     press pack
   › Press packs for exhibition events

Press cuttings and monitoring
   › Experience of electronic cuttings service
   › Can produce cuttings service inhouse – hard copy or electronic
   › Monitoring cuttings and working out EAV data (equivalent advertising value)
     – reporting back to client

One-off press releases and projects
   › Happy to undertake small projects and one-off press releases to promote
     a specific product or event and to keep within a keen budget

Copy writing for brochures/leaflets/fliers/newsletters and e-newsletters
   › Corporate brochure, product brochures – help you to portray the right
     image – work to a given brief or style, or suggest, work and liaise with
     your own in-house design teams, or source graphic designers
   › Write leaflets or fliers to promote the benefits of a new or existing
     product – new literature can give an existing product a much needed boost
   › Newsletters – internal and for your customers – an excellent way to get
     your news and messages across
   › Work from scratch from a client brief with full planning, writing, design
     ideas, layout and proofing, or work from existing copy editing and rewriting
     to a new audience
   › Copy for an e-newsletter – email newsletters are growing in popularity
     and a fast and effective way to get your newsletter to a large audience.
   › Social media is growing rapidly too, but needs careful research – let us
     do the leg-work for you

Full PR campaign with planning, reporting and monitoring
   › Six or twelve month campaign
   › Full planning, picking the right media, accessing feature schedules, booking
     in feature slots, product launches and covering events such as exhibitions
   › Suggesting feature ideas to suit a specific audience or product including
     competitions, installation stories, case studies etc.
   › Full press office facility including picture library
   › Regular reporting back progress – regular client meetings
   › Monitoring cuttings
   › Experience of speaking at conferences

• Projects and Clients, past and present:
Baxi Group (newsletters - sub-contracted); Mira Showers (newsletter);
Stuart Turner (full PR service); Rinnai UK (full PR service); 3rdWay Commonwealth (full PR service); Fernox (newsletters); Mira Showers; CIPHE – Chartered Institute of Plumbing & Heating Engineering; Viessmann boilers, BMF – Builders Merchants Federation; Tuffa Tanks; Society of Women Writers and Journalists; The Chartwell Cancer Trust and Bushby Gas.


Concentration on heating, plumbing, bathrooms, kitchens and building
  materials, plus home interest titles
   › Excellent experience and in-house training with market-leading publications
     and publishing houses, including IPC Magazines and Mirror Group

All aspects of planning, editing, proofing and magazine layout
   › Solid grounding in writing and editing skills, with attention to detail through
     newspaper apprenticeship and internal training at IPC and Mirror Group
   › Advanced planning and presentation skills
   › Edit news copy, letters, special columns, comments etc

Feature writing
   › Write to a given brief and word count
   › Slant feature towards a particular audience or magazine style
   › Full research where necessary and checking facts
   › Semi technical writing

   › Not every task can be done in-house – sometimes it is more cost-effective
     and appropriate to engage the services of someone with a specific skill –
     so I am happy to brief and commission technical writers, photographers,
     designers, IT experts etc where appropriate

Client advertorials
   › Many editors don’t like to work on advertorial copy and promotional features
     – I have experience of both and am quite happy to get just the right mix of
     client input and good journalistic writing

Covering events – conferences, exhbitions, seminars, etc.
   › Sometimes magazines editors are just too busy to attend a conference,
     exhibition or seminar, and even sometimes a product launch – I can do
     this for you and write an impartial report aimed at your readers/audience

Previous publications:
Newspapers: Newshopper
Consumer titles: Prima magazine; Ideal Home;
Home Improvements Journal
Trade titles: Domestic Heating + Plumbing, Bathrooms & Kichens;
Kitchens; Bathrooms; Heating & Plumbing Monthly;
Heating Ventilating & Plumbing; Oil Heating News