• Concentration on heating, plumbing, bathrooms and building
materials markets
materials markets
› Over 25 years writing or editing for this marketplace
› Mainly domestic/residential sector, some commerical sector experience
› Includes looking at key issues such as water saving, energy saving,
safety, renewables, water treatment
› Mainly domestic/residential sector, some commerical sector experience
› Includes looking at key issues such as water saving, energy saving,
safety, renewables, water treatment
• Press release and feature writing/magazine and newsletter design
& layout
& layout
› General news and new product releases – however big or small the story,
it can be turned into a short, snappy release or something more informative
to get your message across
› Press Office facility – can respond to requests from magazine editors for
copy and/or photography for specific features/sections; will keep and
maintain a library of releases and photography
› Longer features to dovetail into magazine feature schedules, or one-off
articles and comments to show your company is a ‘voice within its
industry’
› In-house magazines and newsletters – planned, written, designed and
proofed ready for printing
it can be turned into a short, snappy release or something more informative
to get your message across
› Press Office facility – can respond to requests from magazine editors for
copy and/or photography for specific features/sections; will keep and
maintain a library of releases and photography
› Longer features to dovetail into magazine feature schedules, or one-off
articles and comments to show your company is a ‘voice within its
industry’
› In-house magazines and newsletters – planned, written, designed and
proofed ready for printing
• Planning and deadline experience
› Will create an annual calendar of features and editorial opportunities
for key magazines and ‘B’ list titles plus
› Individual magazine schedules listing copy dates – aim to never
miss a deadline
› Regular monitoring to check copy dates in advance
for key magazines and ‘B’ list titles plus
› Individual magazine schedules listing copy dates – aim to never
miss a deadline
› Regular monitoring to check copy dates in advance
• Wide and close editor networks/regular contact
› Strong relationships with key editors in this marketplace (advantage
of being an ex-editor)
› Full list of editorial staff plus contact details – regularly updated
› Subscribe to Editors Media Directory for the latest new data on trade
and professional magazine titles, consumer and leisure titles, national
& regional newspapers, news agencies, radio and television programmes
› Regular visits and/or telephone contact with key editors
of being an ex-editor)
› Full list of editorial staff plus contact details – regularly updated
› Subscribe to Editors Media Directory for the latest new data on trade
and professional magazine titles, consumer and leisure titles, national
& regional newspapers, news agencies, radio and television programmes
› Regular visits and/or telephone contact with key editors
• Relationships with trade and professional bodies
› Longstanding association with the Chartered Institute of Plumbing
& Heating Engineering (back to 1981); worked with them on a number
of key projects; attended more annual conferences than I dare admit;
orgainised the 2007 Annual Conference; a founder member of the Women
in Plumbing & Heating Group, plus held the position of Chair for two years;
helped organise the WIPHG annual conference three years running, plus
chaired the event twice; Companion Member of CIPHE
› Sat on a Marketing Steering Committee and a Training Steering Committee
for the Association of Plumbing & Heating Contractors (late 90s/early 2000)
› Worked closely with BEAMAEnergy on TACMA, TMVA columns within
HPM and HVP – then instigated larger section with HVP which is still running
› Instigated HHIC column within HVP
› Worked closely with OFTEC when editing Oil Heating News
› Also regular dealings with the BMF, BMA, WMA, SBGI, SummitSkills, etc
& Heating Engineering (back to 1981); worked with them on a number
of key projects; attended more annual conferences than I dare admit;
orgainised the 2007 Annual Conference; a founder member of the Women
in Plumbing & Heating Group, plus held the position of Chair for two years;
helped organise the WIPHG annual conference three years running, plus
chaired the event twice; Companion Member of CIPHE
› Sat on a Marketing Steering Committee and a Training Steering Committee
for the Association of Plumbing & Heating Contractors (late 90s/early 2000)
› Worked closely with BEAMAEnergy on TACMA, TMVA columns within
HPM and HVP – then instigated larger section with HVP which is still running
› Instigated HHIC column within HVP
› Worked closely with OFTEC when editing Oil Heating News
› Also regular dealings with the BMF, BMA, WMA, SBGI, SummitSkills, etc
• Small event and conference planning
› Planned CIPHE 2007 Annual Conference, plus the annual Women in
Plumbing & Heating Group conference day
› Produced conference booking form, conference programme etc.
› Product launches – booking venue, invites, badges, producing full
press pack
› Press packs for exhibition events
Plumbing & Heating Group conference day
› Produced conference booking form, conference programme etc.
› Product launches – booking venue, invites, badges, producing full
press pack
› Press packs for exhibition events
• Press cuttings and monitoring
› Experience of electronic cuttings service
› Can produce cuttings service inhouse – hard copy or electronic
› Monitoring cuttings and working out EAV data (equivalent advertising value)
– reporting back to client
› Can produce cuttings service inhouse – hard copy or electronic
› Monitoring cuttings and working out EAV data (equivalent advertising value)
– reporting back to client
• One-off press releases and projects
› Happy to undertake small projects and one-off press releases to promote
a specific product or event and to keep within a keen budget
a specific product or event and to keep within a keen budget
• Copy writing for brochures/leaflets/fliers/newsletters and e-newsletters
› Corporate brochure, product brochures – help you to portray the right
image – work to a given brief or style, or suggest, work and liaise with
your own in-house design teams, or source graphic designers
› Write leaflets or fliers to promote the benefits of a new or existing
product – new literature can give an existing product a much needed boost
› Newsletters – internal and for your customers – an excellent way to get
your news and messages across
› Work from scratch from a client brief with full planning, writing, design
ideas, layout and proofing, or work from existing copy editing and rewriting
to a new audience
› Copy for an e-newsletter – email newsletters are growing in popularity
and a fast and effective way to get your newsletter to a large audience.
› Social media is growing rapidly too, but needs careful research – let us
do the leg-work for you
image – work to a given brief or style, or suggest, work and liaise with
your own in-house design teams, or source graphic designers
› Write leaflets or fliers to promote the benefits of a new or existing
product – new literature can give an existing product a much needed boost
› Newsletters – internal and for your customers – an excellent way to get
your news and messages across
› Work from scratch from a client brief with full planning, writing, design
ideas, layout and proofing, or work from existing copy editing and rewriting
to a new audience
› Copy for an e-newsletter – email newsletters are growing in popularity
and a fast and effective way to get your newsletter to a large audience.
› Social media is growing rapidly too, but needs careful research – let us
do the leg-work for you
• Full PR campaign with planning, reporting and monitoring
› Six or twelve month campaign
› Full planning, picking the right media, accessing feature schedules, booking
in feature slots, product launches and covering events such as exhibitions
› Suggesting feature ideas to suit a specific audience or product including
competitions, installation stories, case studies etc.
› Full press office facility including picture library
› Regular reporting back progress – regular client meetings
› Monitoring cuttings
› Experience of speaking at conferences
› Full planning, picking the right media, accessing feature schedules, booking
in feature slots, product launches and covering events such as exhibitions
› Suggesting feature ideas to suit a specific audience or product including
competitions, installation stories, case studies etc.
› Full press office facility including picture library
› Regular reporting back progress – regular client meetings
› Monitoring cuttings
› Experience of speaking at conferences
• Projects and Clients, past and present:
Baxi Group (newsletters - sub-contracted); Mira Showers (newsletter);
Stuart Turner (full PR service); Rinnai UK (full PR service); 3rdWay Commonwealth (full PR service); Fernox (newsletters); Mira Showers; CIPHE – Chartered Institute of Plumbing & Heating Engineering; Viessmann boilers, BMF – Builders Merchants Federation; Tuffa Tanks; Society of Women Writers and Journalists; The Chartwell Cancer Trust and Bushby Gas.
Stuart Turner (full PR service); Rinnai UK (full PR service); 3rdWay Commonwealth (full PR service); Fernox (newsletters); Mira Showers; CIPHE – Chartered Institute of Plumbing & Heating Engineering; Viessmann boilers, BMF – Builders Merchants Federation; Tuffa Tanks; Society of Women Writers and Journalists; The Chartwell Cancer Trust and Bushby Gas.
• Concentration on heating, plumbing, bathrooms, kitchens and building
materials, plus home interest titles
materials, plus home interest titles
› Excellent experience and in-house training with market-leading publications
and publishing houses, including IPC Magazines and Mirror Group
and publishing houses, including IPC Magazines and Mirror Group
• All aspects of planning, editing, proofing and magazine layout
› Solid grounding in writing and editing skills, with attention to detail through
newspaper apprenticeship and internal training at IPC and Mirror Group
› Advanced planning and presentation skills
› Edit news copy, letters, special columns, comments etc
newspaper apprenticeship and internal training at IPC and Mirror Group
› Advanced planning and presentation skills
› Edit news copy, letters, special columns, comments etc
• Feature writing
› Write to a given brief and word count
› Slant feature towards a particular audience or magazine style
› Full research where necessary and checking facts
› Semi technical writing
› Slant feature towards a particular audience or magazine style
› Full research where necessary and checking facts
› Semi technical writing
• Commissioning
› Not every task can be done in-house – sometimes it is more cost-effective
and appropriate to engage the services of someone with a specific skill –
so I am happy to brief and commission technical writers, photographers,
designers, IT experts etc where appropriate
and appropriate to engage the services of someone with a specific skill –
so I am happy to brief and commission technical writers, photographers,
designers, IT experts etc where appropriate
• Client advertorials
› Many editors don’t like to work on advertorial copy and promotional features
– I have experience of both and am quite happy to get just the right mix of
client input and good journalistic writing
– I have experience of both and am quite happy to get just the right mix of
client input and good journalistic writing
• Covering events – conferences, exhbitions, seminars, etc.
› Sometimes magazines editors are just too busy to attend a conference,
exhibition or seminar, and even sometimes a product launch – I can do
this for you and write an impartial report aimed at your readers/audience
exhibition or seminar, and even sometimes a product launch – I can do
this for you and write an impartial report aimed at your readers/audience
Previous publications:
Newspapers: Newshopper
Consumer titles: Prima magazine; Ideal Home;
Home Improvements Journal
Trade titles: Domestic Heating + Plumbing, Bathrooms & Kichens;
Kitchens; Bathrooms; Heating & Plumbing Monthly;
Heating Ventilating & Plumbing; Oil Heating News
Consumer titles: Prima magazine; Ideal Home;
Home Improvements Journal
Trade titles: Domestic Heating + Plumbing, Bathrooms & Kichens;
Kitchens; Bathrooms; Heating & Plumbing Monthly;
Heating Ventilating & Plumbing; Oil Heating News
